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Maximilian Kaiser
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  • Experience
  • CV
  • Press
    • French Competition Authority Fines Apple €150 Million for Anti-Competitive ATT Practices
    • ChatGPT Is a Bad Personal Shopper, but It's Learning
    • The AI Traffic Lie: Why ChatGPT E-Commerce Referrals Are Failing to Live Up to the Hype
    • [STUDY] How Does ChatGPT & LLM Traffic Convert?
    • ChatGPT Drives Traffic, But Not Sales
    • ChatGPT not yet a 'Google killer' for e-commerce brands
    • ChatGPT convertit moins bien que Google Search, selon une étude
    • ChatGPT LLM Referrals Convert Worse Than Google Search: Study
    • ChatGPT traffic underperforms Google in e-commerce study
    • Study: ChatGPT sales referrals still trail traditional digital channels
    • ChatGPT, LLM referrals convert worse than Google Search: Study
    • ChatGPT, LLM Referrals Underperform Google Search: Study
    • E-commerce sites see low sales from ChatGPT traffic, new study finds
    • E-commerce sites see low sales from ChatGPT traffic, study finds
    • Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
    • The Hidden Price of App Tracking Transparency: Impact on E-Commerce Innovation
    • The Purported Trade Boycott - How Brands Maintain Their Presence in Russia and Profit Handsomely From It.
    • Small Businesses Take Big Hit from Apple's Privacy Regulation
    • Russia's e-commerce trade in the aftermath of the 2022 invasion: Evidence from high-frequency data
  • Research
    • Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency
    • Conversion Rates in E-Commerce
    • Product Differentiation through Labels: Evidence from EU Energy Relabeling
    • Google's Sputnik Moment? The Disruption of Search Behavior in the Age of ChatGPT
    • Neural Product Embeddings for (New) Product Sales Prediction
    • ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?
    • Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape
    • Online Advertising Revenue Forecasting: An Interpretable Deep Learning Approach
    • Sanctions, Sales, and Stigma: Intermediary Online Firms' Market Role in Sustaining Trade
    • Ukraine - Firms through the War 2.0
  • Research
  • Talks
    • Quant Lunch @ University of Maryland
    • RSM: Marketing Strategy in the Age of AI
    • UCLA Quant Seminar
    • RSM: Marketing Strategy in the Age of AI
  • Teaching
    • UCLA MSBA: Capstone Project
    • UCLA MSBA: Retail Analytics
    • Nova SBE: Master Thesis Supervision
  • UCLA MSBA: Capstone Project
  • UCLA MSBA: Retail Analytics
  • Nova SBE: Master Thesis Supervision
Teaching
UCLA MSBA: Capstone Project

UCLA MSBA: Capstone Project

Last updated on Jul 16, 2025
UCLA MSBA: Retail Analytics Oct 29, 2025 →

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