ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?
We investigate the performance of organic Large Language Model traffic (oLLM) versus traditional digital channels in e-commerce.
Sep 10, 2025
Product Differentiation through Labels: Evidence from EU Energy Relabeling
We analyze the impact of EU energy efficiency relabeling on consumer purchase decisions using quasi-experimental methods.
Sep 10, 2025
Neural Product Embeddings for (New) Product Sales Prediction
We develop neural product embeddings to predict sales of new products, addressing the challenge of forecasting with limited historical data.
Aug 1, 2025
Conversion Rates in E-Commerce
We analyze conversion rates in e-commerce, examining factors that influence customer purchase decisions in online retail.
May 1, 2025
Google's Sputnik Moment? The Disruption of Search Behavior in the Age of ChatGPT
We analyze how ChatGPT is disrupting traditional search behavior and its implications for Google's market dominance.
Jan 1, 2025