Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
We investigate the performance of organic Large Language Model traffic (oLLM) versus traditional digital channels in e-commerce.
Apr 21, 2026
When Search Stops Sending Traffic: The Impact of Google AI Overviews on Organic Traffic Monetization in E-Commerce
Using the staggered international rollout of Google AI Overviews as a platform-level shock, we find that AI Overviews reduce organic e-commerce sessions while leaving transactions and revenue largely unchanged, raising conversion rate and revenue per session.
Mar 1, 2026
Prompt to Purchase: ChatGPT Referrals, Basket Structure, and Category Concentration in E-Commerce
We analyze how ChatGPT referrals shape basket structure and category concentration in e-commerce, finding that generative AI functions as a distinct form of shopping intermediation.
Mar 1, 2026
Cross-Platform E-Commerce Product Categorization and Recategorization: A Multimodal Hierarchical Classification Approach
We develop a multimodal hierarchical classification framework for cross-platform e-commerce product categorization, combining CLIP embeddings with late-fusion for state-of-the-art accuracy and a self-supervised recategorization pipeline for discovering fine-grained categories.
Dec 8, 2025
Conversion Rates in E-Commerce
We analyze conversion rates in e-commerce, examining factors that influence customer purchase decisions in online retail.
May 1, 2025
Sanctions, Sales, and Stigma: Intermediary Online Firms' Market Role in Sustaining Trade
We analyze how intermediary online firms sustain trade despite sanctions and stigma, examining their market role and resilience strategies.
Jul 9, 2024
Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency
We provide the first comprehensive evidence of Apple's App Tracking Transparency policy's impact on e-commerce firms, finding substantial revenue declines particularly among smaller firms highly dependent on Meta advertising.
Feb 5, 2024