We present the first evidence that organic LLM traffic delivers superior e-commerce performance compared to traditional traffic sources.
Jul 1, 2025
We analyze conversion rates in e-commerce, examining factors that influence customer purchase decisions in online retail.
May 1, 2025
We analyze how intermediary online firms sustain trade despite sanctions and stigma, examining their market role and resilience strategies.
Jul 9, 2024
We provide the first comprehensive evidence of Apple's App Tracking Transparency policy's impact on e-commerce firms, finding substantial revenue declines particularly among smaller firms highly dependent on Meta advertising.
Feb 5, 2024