ChatGPT

Prompt to Purchase: ChatGPT Referrals, Basket Structure, and Category Concentration in E-Commerce

We analyze how ChatGPT referrals shape basket structure and category concentration in e-commerce, finding that generative AI functions as a distinct form of shopping intermediation.

Mar 1, 2026

Do LLMs Cannibalize Search?: Evidence from Italy’s ChatGPT Ban

We analyze how ChatGPT is disrupting traditional search behavior and its implications for Google's market dominance.

Jan 1, 2025