ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?
We investigate the performance of organic Large Language Model traffic (oLLM) versus traditional digital channels in e-commerce.
Sep 10, 2025
Product Differentiation through Labels: Evidence from EU Energy Relabeling
We analyze the impact of EU energy efficiency relabeling on consumer purchase decisions using quasi-experimental methods.
Sep 10, 2025