Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency
We provide the first comprehensive evidence of Apple's App Tracking Transparency policy's impact on e-commerce firms, finding substantial revenue declines particularly among smaller firms highly dependent on Meta advertising.
Feb 5, 2024
Ukraine - Firms through the War 2.0
We analyze how Ukrainian firms have adapted to operating during wartime, examining business resilience and survival strategies.
Jan 1, 2024
Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape
We develop interpretable deep learning models for forecasting online advertising costs, providing insights into competitive bidding dynamics.
Jan 1, 2024
Online Advertising Revenue Forecasting: An Interpretable Deep Learning Approach
We develop interpretable deep learning models for online advertising revenue forecasting, balancing predictive accuracy with model transparency.
Nov 16, 2021