Organic LLM Traffic: First Evidence of Superior E-Commerce Performance

Jul 1, 2025·
Maximilian Kaiser Maximilian Kaiser , Christian Schulze
· 0 min read
Organic LLM traffic in e-commerce
Abstract
This study provides the first evidence of superior e-commerce performance from organic LLM traffic. The research examines how traffic from large language models impacts online retail performance compared to traditional traffic sources.
Type
Manuscript
Publication
Working Paper
Large Language Models E-Commerce Traffic Analysis Digital Marketing AI Impact Working Papers
Maximilian Kaiser
Authors
Maximilian Kaiser
PhD Candidate in Quantitative Marketing
Authors
Christian Schulze
Associate Professor of Marketing