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Do LLMs Cannibalize Search?: Evidence from Italy’s ChatGPT Ban
Jan 1, 2025·
Marc Pocsay,Qiwei HanMaximilian Kaiser
·0 min read
Abstract
This study examines the disruption of search behavior in the age of ChatGPT and its implications for Google’s market position. The research analyzes how the emergence of conversational AI is changing user search patterns and preferences.
Maximilian Kaiser