Conversion Rates in E-Commerce

May 1, 2025·
Maximilian Kaiser Maximilian Kaiser , Christian Schulze
· 0 min read
Abstract
This study examines conversion rates in e-commerce, analyzing the factors that influence customer purchase decisions in online retail environments. The research provides insights into optimization strategies for digital commerce platforms.
Type
Manuscript
Publication
Working Paper
E-Commerce Conversion Rates Online Retail Customer Behavior Digital Commerce Working Papers
Maximilian Kaiser
Authors
Maximilian Kaiser
PhD Candidate in Quantitative Marketing
Authors
Christian Schulze
Associate Professor of Marketing