ChatGPT not yet a 'Google killer' for e-commerce brands

Smart Company, an Australian business publication, features research by Maximilian Kaiser and Christian Schulze examining the performance of AI chatbots versus traditional digital marketing channels for e-commerce. Senior business journalist David Adams reports that conventional marketing methods—including paid search, affiliate marketing, and email campaigns—continue to outperform ChatGPT on key financial metrics. The article challenges the narrative that AI chatbots will immediately disrupt established e-commerce marketing channels, showing that tools like Google Search remain more effective for driving online retail conversions.