ChatGPT convertit moins bien que Google Search, selon une étude

Position Zéro, a French digital marketing publication, reports on research by Maximilian Kaiser and Christian Schulze examining nearly 1,000 e-commerce websites. The article highlights that traffic from ChatGPT and AI models performs significantly less effectively than traditional search engines like Google in terms of conversion rates. The French-language coverage discusses how the study reveals a substantial performance gap between AI-generated referrals and organic search traffic for online retailers, echoing findings that ChatGPT traffic currently lags behind established digital commerce channels.