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Bloomberg Daybreak: Europe Edition podcast episode featuring discussion of the research paper ‘ChatGPT Is a Bad Personal Shopper — But It’s Learning’ by Maximilian Kaiser and Christoph Schulze. The episode examines artificial intelligence capabilities in consumer decision-making contexts and e-commerce applications. The research analyzes how ChatGPT performs as a personal shopping assistant compared to traditional digital channels, investigating whether Large Language Models can effectively guide consumer purchases. The study’s findings challenge expectations about AI’s immediate superiority in e-commerce while highlighting the technology’s learning trajectory and potential for future improvement in online shopping experiences.