Hello!

I am an incoming tenure-track Assistant Professor in the Department of Business Analytics and Decision Sciences at Vienna University of Economics and Business. I am currently Director of Data Science and Research Partnerships at Grips Intelligence. My research has appeared in Management Science, Marketing Science, and the Journal of International Economics.

My work has had impact on international policy-making: the French, Italian, and Catalonian Competition/Anti-Trust Authorities cited our paper on Apple’s App Tracking Transparency framework, resulting in fines of €150 million and €98 million, respectively.

Most recently, my research on ChatGPT traffic to e-commerce pages was featured in Bloomberg News and other outlets (Modern Retail, Search Engine Land, Digiday, …).

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Experience
  • Assistant Professor (TT QA)

    WU Vienna University of Economics and Business

  • Lecturer

    UCLA Anderson School of Management

  • Director of Data Science & Research Partnerships

    Grips Intelligence

  • Short-Term Consultant

    World Bank Group

Education
  • Dr. rer. oec. (PhD) Quantitative Marketing

    University of Hamburg

  • MSc Statistics

    Ludwig-Maximilians-University Munich

  • MSc Smart Data

    Ecole National de la Statistique et d'Analyse d'Information, Rennes

  • BSc Mathematics

    Georg-August-University Goettingen

Co-Author Institutions