Hello!

I am a PhD candidate in Quantitative Marketing at the University of Hamburg and Director of Data Science & Research Partnerships at Grips Intelligence. My research primarily investigates global disruptions and economic and political shocks through the lens of marketing. I develop novel methods using multi-modal, high-frequency datasets spanning billions of observations to solve traditional and contemporary marketing problems in the e-commerce industry. My work has shown impact on international policy-making, including being cited in a €150 million fine against Apple by the French Anti-Trust Authority in 2025.

I have also been working with the World Bank Group on assessing the impact of the war in Ukraine on firms and the economy, contributing to the “Firms through the War 2.0” project.